Public Relations & Advertising
As a public relations or advertising professional, your role will be to confidently and creatively persuade the public to embrace the values, products, and services of a corporation or organization.
Broad base of communication skills
You must be convincing and persuasive in your use of all forms of communication--visual, written, and oral/aural--and you must responsively adapt your strategy to meet the needs of a variety of audiences and cultures.
Reinhardt's Bachelor of Arts (B.A.) in Public Relations and Advertising will equip you with skills in professional writing, digital design, interpersonal and intercultural communication, audience analysis, and marketing research that will allow you to be successful in influencing others through public relations and advertising techniques.
You will develop:
- The knowledge of how to create understanding and promote trust between organizations and their audiences (customers, suppliers, employees, etc.)
- Technical and creative skills and hands-on experience
- The means to promote an organization's image, reputation, and product
- Opportunities to strategically address an organization's future and vision
Internship and Employment Opportunities
Reinhardt's proximity to the metropolitan Atlanta area, with its more than 250 agencies, provides opportunities for internships and employment in an exciting and fast-paced industry.
A minor in PR/Advertising is also available. See below.
Dr. Pamela Wilson
Communication Program Coordinator
& Associate Professor of Communication
School of Communication Arts and Music
770-720-5562
PSW@reinhardt.edu
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