Marketing

Marketing Programs at Reinhardt University

McCamish School of Business & Professions

Concentration | Minor | On Campus

The Marketing Concentration offered at Reinhardt University provides an immersive academic experience that centers on the core principles required for understanding marketing within a wide range of organizations. It empowers students with practical hands-on experiences and essential marketing skills necessary to steer organizations toward success in today’s dynamic 21st-century marketplace.

Choose from two options for your marketing studies at RU:

Bachelor of Science in Business Administration (B.S.B.A.) program with a concentration in Marketing
Marketing minor

What You’ll Learn at RU

The Reinhardt Marketing Concentration prepares students to develop and implement marketing strategies, create and manage marketing campaigns, and measure the results of marketing efforts.

Students graduating with a marketing concentration should understand how to:

Analyze the different types of markets and consumers.
Develop and implement marketing strategies and tactics.
Conduct market research and analyze data.
Be able to identify and segment target markets.
Be able to use social media for marketing purposes.

Marketing Classes You’ll Take

Sales Management
Marketing Management
Buyer Behavior
Business Research
Personal Selling
Services Marketing
Digital Marketing
Public Relations
Advertising
Sport Marketing

Open Course Catalog

Careers in Marketing

$70,000+

Average annual salary for people working in the marketing industry as reported by the Bureau of Labor Statistics

A degree in marketing prepares you for jobs such as:

Marketing Assistant
Social Media Manager
Digital Marketer
Content Marketing Specialist
Copywriter
Market Research Analyst
Public Relations Specialist
Event Planner
Brand Manager
Media Planner
Account Executive
Sales Representative
eCommerce Manager
Marketing Manager

Related Programs

Marketing Program Details

Tuition and Fees

Reinhardt’s affordable tuition helps you get the personal attention and real-world experiences that will give you a competitive edge in the marketing job market.

View Cost of Attendance

Scholarships and Financial Aid

Nearly all students at Reinhardt University receive some sort of financial aid or scholarship. Find out what options you may be eligible for.

Check Scholarship and Aid Eligibility

Clubs and Organizations

Student organizations and activities round out the total educational program at Reinhardt University. And there is something for everyone, from sports and outdoor recreation, to student government and leadership opportunities, to multicultural and faith-based groups.

Get Involved on Campus

Campus Living

Living on campus is an essential part of the college experience and will help you adjust to college life. You’ll have more opportunities to interact with faculty and friends, get involved in activities, and have easy access to classes, the library, performing arts, recreational, and athletic facilities.

Explore Dorm Life

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